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How much makeup is enough?
Camera-ready with KERA
Annie Galloway, Major Gifts Manager at KERA, graciously allowed me to document the process of getting her camera-ready for live Pledge tapes. I’m sharing the products and steps and hope you’ll find something useful here. Leave a comment if you like it and subscribe.
Note that these days most people wear a lot more makeup on television. This look is not what most people expect for television. It’s a very minimalist look because it’s the look the client wants. It’s not a makeover, it’s a make better. Camera ready. Not everyone needs to look like KK.
Every makeup begins with basic skincare. For television makeup I use something simple and hypoallergenic like Cerve followed by a light under-eye moisturizer. Cerve is also ok under the eyes. But if you need a bit of depuffing Clinique eye gel works well, too.
After I completed the eye makeup I did the foundation, concealer, contour, and cheek color. The next thing I did was clean up underneath the eye, applying concealer liner and mascara if I used it there. I don’t always.
As I’m working through these steps I’m always assessing if the overall look is balanced. And I used powder to set the various layers of makeup. For Annie’s makeup, I used a powder foundation, not a liquid so I didn’t need to add more powder. However, I did use a blending brush to well, blend, so that it didn’t look like a lot of powder sitting on top of her skin. Since Annie’s skin tends to be oily, this worked well, and didn’t need to do a lot of touchups throughout the day.
The last thing I did was the lip color. Since Annie likes a more natural look I usually don’t use a pencil to line the lips, I used my lip brush dipped into the lip color to line the lips as I color them. Lip color generally needs a lot of touchup when applied like this but I felt it was a good choice for Annie.
Thanks to everyone at KERA for the great shoot.
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